Innovation and new product development are hot topics in today’s market, especially in technology sectors like IT, software, Web, telecoms, and related areas.
Every organization has its own approach for developing new offers to bring to market. Today’s firms invest up to 15-20% of revenues on R&D, depending on the sector, for creating, testing and trialing new technologies and new products.
At the same time, when it comes to developing new products, what matters is not just the amount of resources allocated to new product initiatives, but how they are applied. (more…)