While many Web-based companies are chasing new opportunities (ex. communication, collaboration, location-based information, music, print media, etc.) by delivering services over-the-top of any Internet connection, the actual telecom network service providers have been slow to follow for many reasons.
Telecom network services providers that wish to become more relevant to end-users’ broader needs must rethink their service strategy and refocus on developing customer-driven value propositions, satisfying particular problems and issues of specific customer groups, while leveraging their unique assets. (more…)